Common Sense Copywriting.
About
YOU CAN'T BE IN BUSINESS AND KEEP IT TO YOURSELF,
unless you’re MI5, in which case, different rules apply!
The rest of us know success lies in letting people know who you are, what you do, how good you are at it, and why they should pay you.
This isn’t a step-by-step How To Book, far more of a Why Not Look At It This Way? A collection of options, opinions, suggestions, strategies and practical planning based on years of creating, writing for, and growing successful businesses.
By the time you’ve worked your way through, you’ll know what to say, the best way to say it, and how to stand head and shoulders above the crowd. You’ll get to trust your gut, see why there are no absolute rights, wrongs or rules and chew over food for thought on weighty matters such as:
- Marketing Hits & Myths
- Killer Copy Lines
- Preventable Pitfalls
- Avoiding AI Murdering Your Message
GOOD TEXT LEAPS OFF THE PAGE AND GRABS YOU BY THE THROAT,
POOR TEXT JUST LIES LIMPLY, LOOKING BACK AT YOU!
his is an updated (with extra material) 2025 edition previously published in 2023 as Common Sense Copywriting for your Business.
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Praise for this book
“Everything is discussed, from business cards to elevator speeches. Choosing the right name for your business, as well as a strapline that is powerful and memorable. In 200 pages, there seem like a thousand pages of useful tips. Highly recommended for anyone seeking to start their own business. If you read and implement the author’s suggestions, you should be able to save yourself wasted investments and unnecessary heartache. Five stars.”
“I’m currently teaching a business writing course at the local university and wanted to see a non-academic approach to the topic. While I’ve been drilling my students to put their audience’s needs first, Messik suggests it’s better also thinking who YOU are when you write. She guides readers through building a brand, developing a website, and preparing a speech. I never once felt I was being talked at. If you want to sharpen your business writing skills, need a tune-up, or are just starting out I highly recommend this book. A pleasure to read, and I’m recommending it to my students as well.”