I don’t think there’s ever a business book that takes you by the hand and leads you to the pot of gold at the end of the rainbow. 

Sad but true. And that’s because the route each of us takes to success is as individual as we are; what works brilliantly for one person might well fall flat on its face for another. What I believe works far better is not a  ‘HOW TO’ approach but a ‘WHY NOT LOOK AT IT THIS WAY?’ Which is why I wrote Common Sense Copywriting.